Bring Your Customers into Focus with ADP CRM
Welcome to the new automotive Customer Relationship Management (CRM) solution, where it’s all about the customer. ADP CRM gives you all the needed marketing tools to drive more prospect traffic, generates sales, increases service visits, and builds long-lasting customer relationships for your auto dealership. It offers the next level in our continuing Customer Relationship Management (CRM) strategy boasting such improvements as:

• Simplified navigation
• Easy access to key customer and vehicle data
• Intuitive workflows
• Seamless access and alerts from within ADP Drive

All designed to focus you on your customer, and not on your computer.

Convert Leads to Sales, Develop Customer Opportunities, and Drive Business Results
The Customer Relationship Management (CRM) process affects your entire automotive dealership, from marketing to sales to service and back again. It’s crucial that your CRM solution does the same. ADP CRM is a flexible, adaptable set of tools that give you a choice when it comes to adopting automotive Customer Relationship Managment technology that fits your business strategy.

From prospect tracking to follow up to target marketing, ADP will help you execute a coordinated CRM process for your auto dealership.

Put Your Database to Work Every Day
Customers need to constantly return for sales, and repeat sales in order to keep your dealership profitable. ADP CRM provides robust business development tools to help you maintain strong communications to keep your customers coming back.
ADP CRM gives your management and staff the Business Development tools to:

• Provide regular contact on behalf of your sales staff for major events including purchase thank-you, 1st service visit, birthdays and more
• Quickly identify and reassign “orphaned” customers to ensure no lapse in contact
• Track customer feedback during sale and post sale interaction
• Spot customer sales trends and patterns

And more!

All events are automatically tagged to the customer records making it easy to track all contacts from the showroom, sales desk or even the BDC. Customer contact is made more frequently, more easily and targeted to the right audience with help from ADP CRM.

Keep your Marketing Efforts Customer-Focused, Under Control, and on Budget
ADP CRM Campaign Management tools create powerful one-to-one marketing campaigns quickly and easily. Focus the power of your database by directly marketing to your existing customers. 

ADP CRM takes the guesswork out of tracking campaign effectiveness, giving you more time and help you target your marketing dollars on campaigns that you know bring in customers. You’ll be able to:

• Design special offers based on customers’ sales trends and patterns
• Auto-generate segmented customer lists from your ADP system based on history, demographics, and more
• Use control and response groups to determine what offers elicit the best responses
• Track response rates and profits to know which offers generate the most revenue

Impactful Email Communications
ADP CRM offers integration to BZ BuzzMail for current BZResults clients. BuzzMails offer media-rich templates to help deliver cost-effective, high impact communications to your customers.

Easy-to-Execute Direct Mail
Create high quality print collateral right from ADP CRM with DesignOnDemand® technology from Dealer Office Xpress. Create the piece, review a color proof, confirm quantities, and submit your order. It’s easy, and it will be out to the people you need to reach within 72 hours.

ADP CRM drives even more results throughout your dealership, thanks to seamless integration with these ADP solutions:

• Access customer records in just seconds, take advantage of automatic, routine calls for Service reminders with ADP Network Phone
• Contact the customers in your CRM database using automated voice, live voice, email, or text messaging with CustomerTouch®
• Drive revenues by taking your marketing online; ADP’s Digital Marketing can help
• Tie your quotes to your customer records with ADP Desking

The Sale Begins with a Lead
Are you keeping track of your ups -- walk-ins, phone queries, and Internet leads? Are you getting information out as quickly as possible? Could you do it faster? ADP CRM improves the way you manage new and existing sales opportunities. It’s about flexibility, usability and efficiency. We’ve introduced tools that make it easier to multi-task and improve productivity -- even when you’re selling away from your desk.

With ADP CRM, you get:

• Customizable dashboard that gives each user only the data you need for your job
• Tab navigation that makes it easy to switch between tasks
• Quickly access all historical customer profile information 
• See all your daily tasks with a running tally of what’s done and what’s still outstanding
• Organize and track non-customer work (deal reviews, staff meetings, etc…)
• Receive and respond to alerts from your mobile phone or PDA

And more!

There are no upgrade fees for existing clients. Plus ADP offers complimentary e-Learning – self-paced training that can be done at your own pace, at your own convenience 24 hours a day, 7 days a week. 

Going Beyond the Sale

Imagine every customer transaction, interaction, and detail stored in one place, with secured access, for each department within your dealership.

• ADP CRM also contains all the tools you’ll need to build strong customer relationships including:
• Tracking of all customer contact events 
• Full customer transaction history
• Household information 
• Lifetime values

Know who they are and what they want before they walk in the door. ADP CRM gives you the power to target the right customer with the right message, using the right information. Once the prospect is ready for numbers, simply transfer the prospect information electronically to ADP Drive or ADP Desking.